Contemporary Approaches To Business and Economics

OUTLINE Preface .1 CONSUMER NEUROSCIENCE AND NEUROMARKETING: A QUALITATIVE STUDY ON THE SUCCESS AND FUTURE OF NEUROMARKETING .5 Serhan Bilgin, Hayat Ayar Şentürk .5 A QUALITATIVE STUDY ON THE PREMISES AND CONSEQUENCES OF DIGITAL CUSTOMER EXPERIENCE .27 Damla Yavuzyiğit, Hayat Ayar Şentürk 27 MANAGEMENT OF VIRTUAL TEAMS: AUTHENTIC LEADERSHIP.47 M. Zahid POYRAZ, Dursun YENER 47 The Impact of COVID-19 Focusing on The Food industry in Khartoum, Sudan .63 Rahaf Osama, Waad Alhadee, Yusuf Kani .63 FINANCIAL CRISES: EXPLANATIONS, TYPES AND IMPLICATIONS.75 Haris Muminovic .75 FLEXIBLE WORKING IN THE TURKISH PUBLIC SECTOR 99 Gökçe Z. KAYA .99 THE EFFECT OF CENTRAL BANK’s INTEREST RATE DECISIONS ON THE FINANCIAL PERFORMANCE OF COMMERCIAL BANKS 109 Selin Aydın .109 COMPARISON OF THE MACROECONOMIC PERFORMANCES OF TURKEY AND EUROPEAN UNION COUNTRIES .121 Tacinur Akça 121 EVALUATION OF ARTIFICIAL MEAT And SUSTAINABILITY 137 Büşra MÜCELDILI, Barış ERDOĞAN 137 ANALYSIS OF THE DETERMINANTS OF FOREIGN DIRECT INVESTMENTS FROM OECD COUNTRIES TO TURKEY WITH A PANEL MODEL 151 Hande Aksöz Yılmaz .151 Bilateral Trade Between Turkey and China 171 Aziz DAYANIR 171 INFORMATION ABOUT EDITORS and AUTHORS 183